Doing so will help you qualify your leads to only pay for traffic from visitors who meet your conversion goals. Related Content: How Ecommerce Companies Increase Sales with Facebook Messenger Chatbots Performance tracking Once your podcast ads are live on Facebook, you should start monitoring their performance. Unfortunately, tracking conversions for podcasts isn't as easy as it is for other conversion goals. If you're trying to measure downloads, form opt-ins, or CPA leads, you can configure your tracking application to fire a pixel when your conversion goal is met.
You can't do the same whatsapp database thing with podcasting, so you need to be more creative with your analysis to see which conversion goals are worth tracking and which ones are being met. Rick Mulready says he will start monitoring podcast downloads as soon as he launches a Facebook advertising campaign . If you know what your daily downloads look like before you run your Facebook campaign, you can track how your downloads change when your ads are served. If you take this approach, make sure you don't run other marketing campaigns at the same time so you can