Aug 01, 2022
In Welcome to the Forum
Enterprise search engine optimization (SEO) is the process of increasing visibility in, and traffic coming from search engines to an enterprise website (this can be defined by the size of the company or website, the complexity of the technology or teams, or by global operations). Enterprise SEO differs from the SEO you may be used to in a few ways. Enterprise sites are some of the largest and most complex sites on the internet, and the scale and complexity of the sites and the teams needed to run the site create some unique challenges. The competition is fierce with a lot of money on the line, and enterprise sites will be going after some of the most competitive head term keywords that exist, while smaller companies may be targeting more long-tail searches. How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks a new language made almost entirely of three-letter acronyms (“Did the SEO SME review the PLP?”), and there are teams of people for everything. If that sounds like the environment you’re working in, keep reading as I’m going to share insights from my previous experience (four years working in-house for IBM, and many years working for other enterprises from the agency and consulting side) that may help you. What you need to know to be successful Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, here’s what you need to know to be successful in the enterprise world. Getting buy-in Enterprise resources and planning Data/reporting Organization Training & evangelism Getting buy-in If the company you’re working with doesn’t see the value of SEO, you’ll lose resources and prioritization to whatever the company considers more important. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. That’s why it’s crucial to “sell” the importance of search. Using simple facts in your presentations and messaging can go a long way here. Here are a few examples: There are [x] monthly searches for [y]. Most people don’t realize that SEOs have data about what people search for. Simply telling people how many searches an important term gets will create some serious FOMO. 90.63% of pages get no organic search traffic from Google. (Ahrefs). Some people think that SEO isn’t necessary and that they’ll rank either way. This proves that isn’t the case. The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs). This can help sell the idea that content should cover a topic in-depth. Beyond these, I also like to include some stats for the company. Metrics like the percentage of traffic from organic search, number of conversions, revenue, or Year over Year (YoY) growth all help to show how SEO is important to the organization. It’s also useful to remind folks that SEO is a continuous process since many people view it as a one-off task. Bottom line: you need sticky messaging if you want people to remember you and care about SEO.